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Profile Information

Gender: Male
Hometown: Detroit Area, MI
Home country: USA
Current location: San Francisco, CA
Member since: Wed Oct 29, 2008, 02:53 PM
Number of posts: 39,445

About Me

Partner, father and liberal Democrat. I am a native Michigander living in San Francisco who is a citizen of the world.

Journal Archives

How Tesla Lost The Race For Affordable EVs To An Unexpected Rival

In August 2006, before Tesla had built its first electric car, Elon Musk published his first “Master Plan” for the company with a singular goal: transform the environmentally unfriendly auto industry into a friendly one by selling pricey electric cars that would underwrite the development of affordable ones.

“When someone buys the Tesla Roadster sports car, they are actually helping pay for development of the low-cost family car,” Musk wrote.

Tesla has since rolled out four models cheaper than the $98,000 Roadster it started with in 2008, but none have been priced affordably or achieved Musk’s often-repeated goal of becoming a true mass-market brand. Instead, the company has remained focused on cars with luxury prices: Teslas start at about $50,000 and their average selling price is $68,000, according to Kelley Blue Book. That’s well above the $30,000 to $45,000 price range most industry observers think is the sweet spot for “the low-cost family car” Musk envisioned—a sweet spot that one of Tesla’s unlikeliest rivals just hit.

Tesla has now lost the affordable EV race to General Motors, which spurred Tesla’s creation after quitting the electric vehicle business 20 years ago. The Detroit-based automaker will offer its 2023 Bolt hatchback for only $26,600, slashing the previous sticker price by $6,300. The slightly bigger Bolt EUV loaded up with a high-end audio system, camera-based rearview mirror, sunroof and Super Cruise for hands-free highway driving costs just over $34,000. And GM is offering another cheap EV next year: An electric Equinox crossover that gets 300 miles per charge priced from $30,000, which is in line with gasoline-fueled rivals like Honda’s CR-V and Toyota’s RAV4.


Where were House Republicans when Breonna Taylor was murdered?


House Judiciary GOP

If they can do it to a former President, imagine what they can do to you.

Tweet of the Week


Extra Bonus Tweet of the Day


Bonus Tweet of the Day


Tweet of the Day


Olivia Newton John - Banks of the Ohio (VIDEO)

Olivia Newton-John dead at 73

Just now on my phone.

Tweet of the Day


I just joined the COVID club.

The wife and I tested positive this weekend. She's a little sick but I feel fine. Years of avoiding that bastard and it finally caught us.
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