Ventures include offering rapture believers pet care and a chance to send letters to nonbelieving loved ones in the event the faithful are swept away
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Some of the ventures hawking post-rapture services don't pretend to be operated by believers. Eternal Earth-Bound Pets, which promises to care for pets left behind, is run by avowed atheists.
"Is this a joke?" That's question No. 1 on the site's list of frequently asked questions.
"No" is the answer. "This is a serious offer to our Christian friends who believe in the Second Coming and honestly care about the future of their pets after the Rapture occurs."
Bart Centre, the New Hampshire retiree who runs Eternal Earth-Bound Pets, said he simply wants to make a buck.
"I saw dollar signs, because no one has more pets per capita and more rapture-believing Christians than the good old U.S.A.," he said.
http://www.latimes.com/business/la-fi-rapture-20110519,0,6209624.story