US Goverment helped Domino's concoct new pizza line using 40% more cheese

[Bluebear]

Domino’s Pizza was hurting early last year. Domestic sales had fallen, and a survey of big pizza chain customers left the company tied for the worst tasting pies.

Then help arrived from an organization called Dairy Management. It teamed up with Domino’s to develop a new line of pizzas with 40 percent more cheese, and proceeded to devise and pay for a $12 million marketing campaign.

Consumers devoured the cheesier pizza, and sales soared by double digits. “This partnership is clearly working,” Brandon Solano, the Domino’s vice president for brand innovation, said in a statement to The New York Times.

But as healthy as this pizza has been for Domino’s, one slice contains as much as two-thirds of a day’s maximum recommended amount of saturated fat, which has been linked to heart disease and is high in calories.

And Dairy Management, which has made cheese its cause, is not a private business consultant. It is a marketing creation of the United States Department of Agriculture — the same agency at the center of a federal anti-obesity drive that discourages over-consumption of some of the very foods Dairy Management is vigorously promoting.

http://www.nytimes.com/2010/11/07/us/07fat.html?_r=1&pagewanted=1&hp

[Xipe Totec]

1. Obviously, cutting the cheese was not the answer. nt

[Kolesar]

2. Oh, cheese, does everybody have to be a wise guy? eom

[ret5hd]

3. cheesus christ!

[xchrom]

4. Recommend

[mediaman007]

5. So government can save jobs! And in this case, create some!

[eilen]

7. Save jobs, kill people, drive up healthcare costs.

This is not new. They also worked with Wendy's--- "There was a USDA/dairy industry program to launch Wendy's Cheddar Lover's Bacon Cheeseburger, which singlehandedly pushed 2.25 million pounds of cheese during the promotion period-- that works out to 380 tons of fat and 1.2 tons of pure cholesterol in the cheese alone. ... an official US government program designed for no purpose other than to push Americans to fatten the industry's wallet." Breaking the Food Seduction

The eleven person panel that drew up the Dietary Guidelines for Americans in 2000 includes six members with financial ties to the dairy, meate and egg industries (which panel of course, kept most records from public view).

Typical cheeses derive about 70 percent of their calories from fat (saturated) and ounce for ounce have more cholesterol than a steak. Doesn't that make you crave another Lipitor?

Government groups like Dairy Management Inc. have worked with industry to increase American consumption of cheese from 15 lbs per person per year in 1975 to 30 lbs per person per year in 1999. I don't know what the current figures are, but I bet it has increased exponentially since then particularly as low carb high fat/protein diets have become more popular.

disclosure: I do not have an anti-dairy fetish, I have no known allergy-- just possess the results of dairy ingestion/overuse. I am learning more about nutrition and trying to get healthier. Unfortunately, despite my years of working in the healthcare field and accumulated knowledge, I ended up experiencing chest pain and am seeking to reverse the inflammatory process in my arteries a combined result of genetics and lifestyle habits. This topic just happens to juxtapose in my latest reading.

After review, I can only implore people to avoid Wendy's and Dominos and other restaurant/food stands like them. Create more jobs by arranging farmer's markets an extra day a week or opening healthy food restaurants.

[surrealAmerican]

10. Does this create jobs?

Their competitors may have lost the business they gained from this change.

[mediaman007]

6. So government can save jobs! And in this case, create some!

[RZM]

8. So who came up with 'Oh Yes we Did'?

That's one of the more groan-inducing ad slogans I've seen in a while.

[KoKo]

9. Some websites are linking to this Doctor who says eating more cheese, dairy is good for Diabetics...

He says you don't need to be on Meds if you follow his diet. I wonder if this comes from the same source..

[ipaint]

11. Captured government.

All our regulatory agencies are now divisions of the chamber of commerce.

[Kalyke]

12. And, yet, Tom Monahan is soooo pro-corporate Big Business

and probably thinks any government intervention is "SOSHALIST!!"

[SidDithers]

13. US Government helps dairy farmers...nt

Sid

[ipaint]

15. Independant dairy farmers another almost extinct species.

"Most of the various brands of milk found in a grocery's dairy section are owned by 7 prominent multinational dairy corporations (18). For example, Dean Foods, the largest dairy processor and distributor in the U.S., encompasses 40 dairy brands, including 3 organic brands (19). It controls 100 of the processing plants throughout the US and Europe20, making over $10 billion in revenue from its dairy division."

http://www.sustainabletable.org/issues/dairy/



Meet Dairy Management, Inc. brought to you by our taxpayer funded and corporate controlled Department of Agriculture.

[walldude]

14. I ate Domino's once.

Some nasty shit right there. Just as bad as Papa Johns and Pizza Hut. For a long time I debated on moving to NY just so I could get a real slice of Pizza. Then Anthony's came along and everything was right in the Colorado Pizza World.

[somone]

16. Hey, anything for the creation of more pizza delivery drivers

instead of good paying jobs