FTC Cracks Down on Another Dubious Claim by Kellogg

[The Straight Story]

FTC Cracks Down on Another Dubious Claim by Kellogg

The Federal Trade Commission is not letting up on the Kellogg Company, the world’s largest cereal producer. Executives have agreed to stop marketing Rice Krispies as a food that boosts the immune systems of children after FTC regulators filed a complaint over the misleading advertising.

“We expect more from a great American company than making dubious claims—not once, but twice—that its cereals improve children’s health,” said FTC Chairman Jon Leibowitz in a prepared statement. “Next time, Kellogg needs to stop and think twice about the claims it’s making before rolling out a new ad campaign, so parents can make the best choices for their children.”

The action over Rice Krispies follows an earlier crackdown from the FTC involving Kellogg’s claims that Frosted Mini-Wheats was clinically proven to improve kids’ attentiveness. The company also has been sued by a consumer who contends Kellogg’s “natural” fiber bars contain non-natural ingredients.

http://www.allgov.com/Controversies/ViewNews/FTC_Cracks_Down_on_Another_Dubious_Claim_by_Kellogg_100611

[trumad]

1. Rice Krispies ingrediants

Notice what is missing? Fiber.

RICE, SUGAR, SALT, MALT FLAVORING, HIGH FRUCTOSE CORN SYRUP,
VITAMINS AND IRON: IRON, ASCORBIC ACID (VITAMIN C), NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), RIBOFLAVIN (VITAMIN B2), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN A PALMITATE, FOLIC ACID, VITAMIN D AND VITAMIN B12.

[Statistical]

4. They never made the claim of fiber.

"Executives have agreed to stop marketing Rice Krispies as a food that boosts the immune systems of children after FTC regulators filed a complaint over the misleading advertising."

Glad to see FTC under Obama is cracking down on this. Never heard about things like this for the prior 8 years.

[daggahead]

2. Don't forget that they can also claim that it is "Whole Grain" due to the redefining of ...

What a Whole Grain is.

[MilesColtrane]

3. Next you'll be telling me that Lucky Charms aren't magically delicious.

[Statistical]

5. Pat Robertson is suing them over that.

Doesn't think they should promote the occult. Requesting they change the slogan to "miraculously delicious". :)

[MilesColtrane]

6. I guess Satanberries are right out for him then.