Shock Radio Plays Rough and Shrugs at Imus’s Fall

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http://www.nytimes.com/2007/05/06/business/media/06talk.html?_r=1&ref=todayspaper&oref=slogin

Shock Radio Plays Rough and Shrugs at Imus’s Fall


By JACQUES STEINBERG
Published: May 6, 2007

Almost two weeks after CBS Radio fired Don Imus for his racially and sexually demeaning remarks about the Rutgers women’s basketball team, Nick Di Paolo opened his talk show on another CBS station in New York by mocking a manual that, he said, one of his bosses had given him that morning.

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The part of the radio spectrum where Mr. Di Paolo holds forth each day — shows in which commentary and entertainment fuse, sometimes under the rubric of a morning or afternoon “zoo” — remains as arguably and insidiously untamed in the days after Mr. Imus’s collapse as it was before, based on a New York Times screening of nearly 250 hours of shock-talk radio broadcast over the last week.

Gay men and lesbians, and women and Muslims, among others, were frequent targets of ridicule; coarse, sexually explicit banter, particularly descriptions of anal and oral sex, proliferated, much of it reminiscent of the routines that once drew Howard Stern heavy penalties; and meanness appeared to be a job prerequisite, whether a host was belittling someone who called in or the unwitting subject of a prank call.

In a sense, the hosts of these shows are juggling live grenades each day, putting the companies that broadcast and sponsor them at the greatest risk of collateral damage, particularly as the smoke clears from the Imus affair.

After being told of Mr. Di Paolo’s comments, for example, officials of the New York State Lottery said they had decided to discontinue all advertising on his show. They also said they would no longer sponsor “Opie and Anthony,” a morning show on the same station, after being apprised of a line uttered by a comedian who is a regular guest. “Would it be possible, could you whistle ‘Singin’ in the Rain’ while I rape a girl?” the comedian had asked another guest, a professional whistler, in an old interview replayed on April 25.

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