Dominoes Pizza must be hurting - air commercial admitting 'you said our sauce tastes like catsup'

[Liberal_in_LA]

Anyone else see this commercial. Chefs for Dominoes Pizza state that they heard what the public was saying about their pizza, that the sauce tastes like catsup, and they they changed the sauce, adding herbs. Major admission to make in national TV commercials. They must be hurting from loss of business.

Here is the commercial:

Domino's admits its pizza stinks, tries something new
After years of people telling them that their pizza is awful, Domino's is apparently listening and actually doing something about it.


http://www.news-record.com/blog/53257/entry/79017

[MilesColtrane]

1. Now if they will address their cardboard dough issue, I may try one.

[lame54]

30. Actually that's the box - you don't want to eat that

[burning rain]

55. Actually they reference that complaint in the ad, using that exact word, "cardboard."

They say and show how now they're going to brush the crust with some garlic buttery goodness. Not that I care for Domino's and the foul right-wing causes Domino's has supported, but that's the commercial. Looks like they're trying to show they've taken the criticism to heart. It was a rather surprising display of crow-eating.

[Warpy]

2. No kidding, I had to pick my lower jaw off the floor when I saw that ad

Finally admitting your pizza has sucked for years is amazing. Doing it in a spot you paid for is jaw dropping.

Improving their pizza or their politics is probably beyond them.

[Liberal_in_LA]

6. Me too! I can't recall seeing a commercial where a business admits their product sucks.

:wow:

[wtmusic]

10. But our next product won't! We promise!

:silly:

[juno jones]

44. LOL!

They don't want to admit that many people don't eat their crap because of their politics. And I agree, there's nothing they could do to improve the flavor using the supplies and techniques that guarantee the 5 min, $3 pizza. It would require hiring semi-skilled workers and using better materials, that would cost too much.

It's one long-term boycott I'm proud of.

[rucky]

3. Their veggie sandwich more than makes up for it.

[hlthe2b]

4. I don't think I've had Dominoes pizza in more than 15 years...

I never really liked it, but this validates my impressions from way back. Plus the founder of Dominoes is a RW fundy asshole...

[wtmusic]

5. Next step: fire their advertising agency

What an awful approach. I can almost hear the sucking sound as investors dump stock.

[Kurt_and_Hunter]

7. Domino's has always had weak and sugary sauce... for kids

Children's tastes determine a lot of fast food. If you don't want to cook you are looking to feed the kids and their preferences rule... you don't want to fight with them.

To me, Domino's has so much sugar in the sauce it tastes like a weird pastry. And not spicy at all. (Kids don't like spices as much as adults)

So if they change it will be for the better. IMO.

[Liberal_in_LA]

15. Most bottled spaghetti sauces are sugary also

[hlthe2b]

20. Worst than sugary... high fructose corn-syrup ladened...

One reason (among many) I tend to buy so many Newman's Own products. Ole Paul never put that nasty stuff in any of his sauces, salad dressings or other products.

[Liberal_in_LA]

25. Good to know. Didn't know there was a major sauce without the sugar

[izquierdista]

8. And this is a problem?

There are some places where pizza just isn't served without a good squeeze bottle of catsup handy.

[blondeatlast]

9. I can't say I'm sorry. There is no excuse for the existence of Domino's. Horrible stuff--

any small town pizzeria is better.

[Stevenmarc]

11. There isn't one single good reason for a NY'er to go to a Dominoes, so I wouldn't know

[KamaAina]

26. Please tell that to Mom and Republican Stepdad

I practically had to get down on my knees and beg them not to order Domino's for delivery to the East 70's. :wtf:

[juno jones]

46. Truly WTF.

I was married for a couple of years to a New Yorker. He spoke of pizza the way some speak of ambrosia.

I hope someday to go to NY and try some for myself. :)

[Dorian Gray]

53. The last time I ate dominos

was when I lived in Hong Kong and was desperate for a pizza. You could find better pizzas there, too.

I live in NYC now, so no way would I consider ordering from Dominos pizza. Even with a better sauce.

[Kalyke]

12. It might be less about their food and more about the anti-choice position

of it's founder, Tom Monaghan.

http://en.wikipedia.org/wiki/Tom_Monaghan#Domino.27s_Pizza

[Iwillnevergiveup]

17. Reason enough to boycott Dominos

One of my relatives worked for them for 10 years - believe it or not, in all that time, he never got a raise. Finally, he had enough and quit, but those 10 years are lost forever.

[juno jones]

47. As a restaurant dog myself, I've had a few friends work at domino's.

I was boycotting them for worker policy long before it came out that they were a bunch of anti-woman fascist pricks.

[Sebastian Doyle]

18. Exactly

I haven't eaten a Domino's pizza in over 20 years, and it's not because they taste like crap (there actually was worse in this town at the time) but because of the right wing ownership and their support of fringe lunatic causes.

[PeaceNikki]

22. They're franchised.

While a percentage of their sales go to the corporate office, in most cases, you're dealing with small local business owners.

Now... I *HATE* Dominos and have MAJOR issues with my local franchise (they tried to carbon copy my credit card the last time I ordered from them and the driver refused to give it back when I told him to stop - leading to a REAL issue that almost ended up with the cops here), but people on DU don't understand the concept of franchising for the most part.

[Kalyke]

31. Not all of them are franchised.

Some are corporately owned. But, of those that are franchised, more than a small percentage of their sales go to corporate. The store owners have to pay a name-usage fee, marketing fees and fees to the food wholesalers. The cost isn't just in franchising.

My ex was a manager there. I know too much about the a-holes. Blahh.

[PeaceNikki]

36. And I know a great deal about franchising.

I didn't say a *small* percentage (that depends on many factors), I said a percentage.

In any case, many times when DU demands boycotts on franchised businesses, they encourage hurting local business owners in the process because they don't understand how franchises work. In the case of my locally-owned Dominos, I hope they shrivel up and blow the fuck away.

[juno jones]

49. I understand franchises

As a restaurant worker, I know how those corporate places treat employees. Had a taste of it myself. They can all just go away. Who cares if the owner is Domino's or some guy who thinks he'll be rich if he runs his restaurant like a domino's and has company policy to back him up? The parent company giving money to right-wing causes is just the poisoned cherry on the shit sundae.

[ellenfl]

45. same here. i've boycotted him for 20 years once i heard he

was a huge donor to anti-choice organizations. now he has built a church town in central florida. wish he'd gone to south carolina instead but then he's catholic, not southern baptist.

ellen fl

[Pithlet]

50. I'm not entirely sure, but I thought he didn't own the chain anymore.

Like I said, I'm not 100% positive though. Too lazy to look it up right now, too :)

[ddeclue]

13. Papa John's is best, Domino's is second - Pizza Hut is worst.

[Kurt_and_Hunter]

14. I would reverse that, so tastes do vary

I love Pizza Hut (salty!) and hate Dominos (sugary)

[ddeclue]

28. Pizza Hut= nasty greasy deep fried ****

[Kurt_and_Hunter]

29. Mmmmmmm..... delicious fried grease (You will probably live longer than me)

I always get the thin crust. The deep dish crust is, indeed, like a grease sponge. Almost translucent by the time it gets to your home.

[Liberal_in_LA]

34. Anyone have the Taco Bell pizza? Little one person pizzas.. kinda of taste like lil Caesar

[ddeclue]

40. Yuck,,,do not want...

Best pizza is not chain at all.

Pizza Hut is just really disgusting.

[Kalyke]

33. I hate the sauce at all of them.

I usually order "light sauce."

Most are pre-packaged, high-fructose corn syrup messes.

[Edweird]

41. Papa John's mixes the sauce in store. Unfortunately it's seasoned with mostly sugar.

[wtmusic]

16. Garlic Jim's = best chain pizza

http://garlicjims.com/default.asp

[Iwillnevergiveup]

19. Anyone try Paul Newman's frozen pizza?

Really not bad. Otherwise, we've got a local pizza place that is just great. I LOVE anchovies, and they always ask if I want them baked in or put on afterwards. MmmmmmMmmmMmmmm.

[onehandle]

21. It is ketchup. With a sprinkling of 'Italian Spice Flavoring.'

Ick.

[Liberal_in_LA]

24. Making a pizza from scratch is pretty easy if you have the yeast

Usually yeast is the ingredient missing from my supplies

[Gwendolyn]

35. I keep some frozen in ice cube trays. It lasts for months.

There is nothing better than homemade pizza with fresh dough and cheese! :)

[Liberal_in_LA]

38. What's frozen in the ice cube tray? the yeast?

[Gwendolyn]

42. Lol, yes, sorry. The yeast. I just portion it out to make about five or six pizzas.

I freeze the dough too. That way, it only takes a short time from salivating for a pizza to scarfing one down.

[Pithlet]

51. Since I've moved to Memphis, land of no decent pizza delivery, I've learned real fast.

It's really not hard to do once you get the hang of it.

[Parker CA]

23. Best part is when one chef exclaims, "cheese!! cheese!!" as if it was never really cheese before

It was always like little glops of melted chemicals.

I'm sure the new campaign will get people to order and give their new recipes a shot, but hard to imagine them really creating something great.

[liberal_at_heart]

27. OMG! I saw that last night. I was struck by it too.

As soon as I saw it I went down stairs and told my husband about it. Very strange commercial. It probably will get publicity and well get people talking about it but don't know if it will get people to try the pizza. I'm not going to try it just because I saw the commercial. I hate commercials and have spent months teaching my 11 yr old autistic son that we don't buy something just because a commerical tells us to.

[lpbk2713]

32. Never did like Domino's

If the lights were out I couldn't tell if I was eating their pizza or the box it came in.


I usually get Papa John's.

[Pithlet]

37. I've had the new version. If it's possible, it's actually worse.

Yes, their old sauce was crap. Adding spices to crap just makes it taste like spicy crap. I actually didn't think their crust was bad, at least our local joint wasn't. It was one of the few things about their pizza I thought was okay. Now it's flatter and much greasier. It's like they tried to make it more like Pizza Huts. I wouldn't go out of my way for Dominoes before but I tolerated it if I had to. Now there's no way. It's gross.

[blondeatlast]

39. Clever, because people will run out and try it in dorves to see if it has improved.

I hate to say that, but I'm guessing that's the strategy.

[Biker13]

43. Dominoes

is not pizza!

John's in NYC, now that's pizza.

Second, Papa Murphy's

[whistler162]

48. Hopefully Heinz and Hunts will do a class action lawsuit

against Domino's.

Insulting the taste a catsup/ketchup by comparing it to Domino's sauce!

[Enrique]

52. so they "added herbs"

so now it's catsup with oregano. :thumbsup:

[LiberalFighter]

54. Aren't there requirements before one is called a chef?