Our campaign calling on Glenn Beck's advertisers to stop supporting his show continues to pick up steam. Today we're announcing that sixteen more companies have pledged not to run their ads on Beck's show:
The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids), Ancestry.com, AT&T, Blaine Labs Inc., Campbell Soup Company, Clorox, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, Johnson & Johnson (makers of Tylenol), Lowe's, NutriSystem, Sprint, The UPS Store and Verizon Wireless.
That brings the total to 36 companies that have pulled their support from Beck or given explicit instructions that their ads are not to run on the show.
ColorOfChange's diary :: :: It's all because more than 160,000 ColorOfChange members connected the dots for Glenn Beck's advertisers and called on them to stop supporting his show. We want to say thank you to everyone who's participated in this campaign.
We could also use your help. We brought on additional staff for the campaign in order to drive as many advertisers away as possible. We need to keep them in order to maximize the number of advertisers that drop Beck and to make sure none come back. Anything you can provide will help us get there--whether $10, $20, $50, or more. You can make a contribution to help move the campaign forward, here.
Demanding accountability
After we first launched this campaign, our staff began contacting advertisers to convey the concerns of our members and ask advertisers to stop supporting Beck. Most advertisers decided to do the right thing after hearing about what Beck is doing, and that so many people are concerned about it. Some needed evidence of the level of outrage, so we flooded with comments from people that signed the petition to advertisers. Others needed a picture of what it would look like for their company's name and brand to be publicly associated with Beck's rhetoric, so we showed them that too.
Then there were those that refused to answer our calls or respond to our emails. Red Lobster, Vonage, Clorox, Lowe's, and Experian fell into that category, and we asked some of our members to give them a call.
By the end of last week, ColorOfChange members made more than 2,800 calls to those five companies, and in just two days, three out of the five--Experian, Clorox, and Lowe's--pulled their ads. We're still waiting to hear if Red Lobster or Vonage have changed their minds, and we'll follow up with them this week.
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http://www.dailykos.com/storyonly/2009/8/24/769349/-Verizon,-Lowes,-JohnsonJohnson,-13-more-drop-Glenn-BeckRed Lobster is soooo RW they'll never drop him. BUT if it was revealed that their seafood was raised in China fish farms with all that fungus fighting chemicals and antibiotics goop THEN at least they'd SUFFER!
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