The Examiner.com Now Wants to Become A Bastion Of Citizen Journalism (TechCrunch)
The Examiner.com is not what it appears to be. It is not the online outlet for the Examiner newspapers (the San Francisco Examiner,Baltimore Examiner, and Washington, D.C. Examiner) owned by billionaire Philip Anschutz. It is, however, owned by the same Anschutz-backed company that owns those newspapers, the Clarity Media Group in Denver. That’s how it got the URL.
But the Examiner.com has no use for professional journalists. It is instead an experiment in pure citizen journalism. Right now Examiner sites have officially launched in beta for five cities—San Francisco, Chicago, Baltimore, Denver, and Seattle. Although other cities like New York are coming along. The sites have been live for a couple months without any promotion, and collectively are already attracting 1.3 million visitors a month in the U.S., according to comScore (which is nearly double from July). CEO Michael Sherrod says the internal numbers show 3 million monthly uniques.
Each site offers up hyper-local news written by contributors called “examiners.” Sherrod, who used to run worldwide communities for AOL and was with Digital Cities in the mid-1990s, has already recruited 800 examiners and wants to get to 1,000 by the end of the year. These examiners might have their own blogs, but the Examiner offers them a bigger platform to get their voice heard. The point, though, is not to write about themselves, but rather about what is happening in their communities.
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These writers are vetted and paid based on how many page views and advertising clicks their articles can produce. The pay is not a lot. It starts at a $2.50 for every thousand page views. The median amount each examiner s making right now is $25 a month, although Sherrod has written a check for as high as $1,700. Anschutz is bank-rolling the whole project. He is the only investor (the amount is not being disclosed).
The few “examiner” sites I’ve visited have material that is no better than or more authoritative than posts on any forum like DU.
Moreover, given that “examiners” are paid for so many page views and advertising clicks, DUers should consider before they click on a DU post that takes them to an examiner.com site particularly when the DU poster her/him self may have a vested interest in racking up views, perhaps even is an “examiner”.