Republican ‘re-branding’ poised to launch (lower than dog food)

[underpants]

http://www.crooksandliars.com/2008/05/13/republican-re-branding-poised-to-launch/

A couple of months ago, Rep. Tom Davis, a Virginia Republican and former chairman of the NRCC, told the WaPo, “The House Republican brand is so bad right now that if it were a dog food, they’d take it off the shelf.”

GOP leaders probably didn’t care for the comparison, but they’ve been worried about the Republican “brand” for quite a while. Indeed, way back in October, House Minority Leader John Boehner (R-Ohio) quietly launched a re-branding initiative, working to with corporate advertising and rebranding experts to help Republicans turn things around.

Seven months later, we’re finally going to see what these guys have come up with. Subscription-only Roll Call reported:

After months working behind the scenes, House Republican leaders this week will finally start rolling out their rebranding effort aimed at rallying the party around a comprehensive policy and message agenda.

Titled “Reasons to Believe,” the plan is meant to provide House Republicans with a sales pitch to voters by focusing on four issue areas: the economy, energy, health care and security.

Leaders will present the package Wednesday at the weekly meeting of the Republican Conference.

According to a memo that will circulate to House Republicans today (and which Boehner’s office seemed willing to leak), the GOP caucus will get a relatively straightforward message: “Washington is broken, the American people want it fixed, and Democrats in Washington have proven unable or unwilling to get the job done. Republicans will. Americans have seen first-hand the change Democrats are making, and it is moving America in the wrong direction. To the American people, we say that Republicans will deliver ‘the change you deserve.’”


In other words, the re-branded Republican Party will look exactly like the old Republican Party, except now we’ll hear GOP candidates saying “change you deserve” an awful lot. (This, by the way, also happens to be the marketing slogan for a prescription anti-depressant.)

[SpiralHawk]

1. Republicon homelanders launch a propaganda onslaught against America & truth

The new republicon homelander propaganda slogans:

Ignorance is strength.
Hate is love.
War is peace.

Big BushCo (and Big McSameCo) love you.

[Elspeth]

10. EXACTLY

And using the Madison Avenue techniques that sell us tasteless fatty food, gas guzzling cars, and pills for medical conditions we never knew existed, they will surely pull in a certain percentage.

[tanyev]

2. Uh....aren't they the ones who brought us all the disastrous changes of the last 7 1/2 years?

Here's hoping they all get the change they deserve in Nov. 2008.

[Jokerman]

3. "Pappy, we need to get us some of that re-form"

"We can't run on re-form, we're the incumbents!

Life imitating "O Brother, Where Art Thou?"

[underpants]

12. (hits Junior with his straw hat)

I LOVE that movie and that scene especially

[O.M.B.inOhio]

4. "The Change You Deserve." The Dem 'change' message plus smug American entitlement.

That and "The chocolate ration is being RAISED from 40 to 30 grams. Plus Good!"

[Ichingcarpenter]

6. "The Change You Deserve." was used by an anti-depressant commercial

Republican Slogan Borrowed From Antidepressant
By CARL HULSE
Democrats heard something familiar today in that new theme emerging from House Republicans: “The Change You Deserve.”

Turns out that slogan is also used to market an antidepressant, which Democrats quickly lampooned as reflecting the Republican mood at the moment.

“We were alarmed by the slogan for the minority caucus’s re-branding campaign, for it directly _ though probably inadvertently _ addresses the depressed opportunities House Republicans might be feeling of late,” said a post at Bluestemprairie.com.

Republicans said they had no hesitation about sticking with the slogan as they prepared to roll out their new policy agenda. And The “Change You Deserve” is just one variation on the theme.

“Republicans are committed to delivering the change American families really deserve,” said a House Republican spokesman, saying the cross-marketing was not a problem.

And really, given the problems besetting House Republicans recently, don’t they deserve a break today?

http://thecaucus.blogs.nytimes.com/2008/05/12/gop-slogan-borrowed-from-anti-depressant/

[underpants]

11. LOL I was thinking more along the "Change? We need FOLDING MONEY!!!"

Bills not coins

[gratuitous]

15. Winner, winner, chicken dinner

If we vote for the fucking Republicans again, then we do indeed deserve everything they can throw at us and more. After someone's cracked your skull with a 2x4, you don't hand him a hammer.

[Mist]

5. Ummm, "Democrats...have proven unable or unwilling" Well, unable, due to Rethug

obstructionism, or just plain old Rethug compliance. Hope all Dems running for office shout this truth out: "Yes we were unable to fix Washington--Repubs got in the way!"

GRRRRR!

:mad: :mad: :mad: :mad: :mad: :mad: :mad:

[Aloha Spirit]

7. The dog food thing confuses me, isn't the old joke about dog food that the brand doesn't matter,

either the dog eats it or the dog doesn't eat it?
So, if the brand is so bad that they take it off the shelf... seems to imply that no amount of rebranding will do any good?

If the dog won't eat it, the dog won't eat it.

[unpossibles]

8. "the change we deserve" is the change away from the same people who have consistently screwed us

please.

This is like the new SUV commercials which call them "cross over" vehicles because it sounds greener, but it's the same crappy, overly large cars.

[Perry Logan]

9. It's a good slogan for the Republicans--lame, and even a bit funny.

[DinahMoeHum]

13. The GOP: Taking Turd Polishing To A New Level

:evilgrin:

[KamaAina]

14. It's that tainted dog food from China that had melamine in it

there's your repuke brand right there.