more:
http://www.nytimes.com/2008/02/26/business/media/26nielsen.html?pagewanted=1&ei=5090&en=e5ca8bdc01900214&ex=1361682000&partner=rssuserland&emc=rssA Nielsen effort called Anytime Anywhere Media Measurement is led by Susan D. Whiting, executive vice president.
By LOUISE STORY
Published: February 26, 2008
Being part of a “Nielsen household” has long been a point of pride for people whose television habits are monitored by the Nielsen Company. In exchange for token compensation, these viewers know that their personal taste influences Hollywood and Madison Avenue.
The Many Panels of Nielsen But now that Nielsen wants households to let it eavesdrop on many more activities — from Web surfing to cellphone use — how far will people open their doors?
As television watching has waned as a component of media consumption, Nielsen has been trying to retool the way it collects ratings, to keep the figures relevant to the advertisers and media companies that are its clients.
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