NY Times: MSNBC Nods To Ratings And Leans Left.

[muntrv]

By JACQUES STEINBERG
Published: November 6, 2007
Riding a ratings wave from “Countdown With Keith Olbermann,” a program that takes strong issue with the Bush administration, MSNBC is increasingly seeking to showcase its nighttime lineup as a welcome haven for viewers of a similar mind.

Lest there be any doubt that the cable channel believes there is ratings gold in shows that criticize the administration with the same vigor with which Fox News’s hosts often champion it, two NBC executives acknowledged yesterday that they were talking to Rosie O’Donnell about a prime-time show on MSNBC.

During the nine months she spent on “The View” before departing abruptly last spring, Ms. O’Donnell raised viewership notably. She did so while lamenting the unabated casualties of the Iraq war and advocating the right to gay marriage, among other positions.

Under one option, Ms. O’Donnell would take the 9 p.m. slot each weeknight on MSNBC, pitting her against “Larry King Live” on CNN and “Hannity & Colmes” on Fox News.

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http://www.nytimes.com/2007/11/06/business/media/06msnb.html?_r=1&th&emc=th&oref=slogin

[aquart]

1. For seven years they ignored fifty million potential viewers.

Fucking geniuses they are.

[FrenchieCat]

2. Yessum....whatever the Grey Lady says.......

General Electric's MSNBC is now the bastion of Liberalism! Sure! :eyes:

[movonne]

3. maybe they like money ...it's all money...I can hardly wait for rosie..

I have always been a fan of hers...