and yes, they certainly know what side of the toast to butter. ;)
Mission Statement
OAAA VisionTo lead and unite a responsible outdoor advertising industry that is committed to serving the needs of advertisers, consumers, and the public.
OAAA MissionTo provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry.
OAAA Strategic Objectives Government Affairs
To create a positive legislative, regulatory, and legal environment for outdoor advertising.
Marketing
To create demand for outdoor advertising in order to increase market share.
Communications
To provide all target audiences with compelling and credible information about outdoor advertising.
Membership
To unite the overall outdoor advertising industry.
Operations
To improve outdoor advertising quality, appearance, safety, and effectiveness.
http://www.oaaa.org/about/mission.asp Still, I'm curious who actually owns the billboard. Thanks.