McCain Makes $6 Million Olympic Buy

[Hope And Change]

Going for Gold? McCain Makes $6 Million Olympic Buy

Tops Obama Buy by $1 Million
Posted by Ira Teinowitz on 08.05.08 @ 10:45 AM

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WASHINGTON (AdAge.com) -- Sen. John McCain's presidential campaign is buying into NBC Universal's Olympics coverage.

The McCain campaign made a last-minute $6 million ad buy, which tops the $5 million Sen. Barack Obama's campaign had announced last month it was buying during the Olympic Games, which begin Aug. 8.

Like the Obama team's ad buy, the McCain campaign's purchase includes network and cable spots. NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo

The latest media outlays of both presidential campaigns are the first substantial buys of network TV by any presidential candidate in 12 years, though Rudy Giuliani's campaign had two smaller national buys on Fox News Sunday broadcasts earlier this year.

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Imitation is the sincerest form of flattery," said Evan Tracey, chief operating officer of TNSMI's Campaign Media Analysis Group. "For the same reason the idea was good for Barack, it is good for McCain: It's high traffic for eyeballs in a normally low traffic time of year."

Mr. Tracey speculated that the McCain campaign, which is accepting federal funds for the general campaign, made the last-minute buy to use up money it raised for the primary season. That money can't be spent after the Republican National Convention, which is being held the first week in September.

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more...

http://adage.com/campaigntrail/post?article_id=130119

[Lucky 13]

1. Well fuck.

This was a smart move by the McCain campaign (for once)... now let's see what kind of trashy ads they come up with.

[tridim]

3. "Obama hates our Olympic athletes"

Or something equally as stupid.

[americanstranger]

4. $6 million worth of tire gauges and Paris Hilton.

Bet on it.

- as

[Skwmom]

2. Add to that the fact that his spots will be shown again and again and again for free

on national and local news channels (with tons of positive comments made by the media whores who would sell their mother for a buck) and McCain if far outspending Obama.

When are people going to start to state the obvious? McCain is far outspending Obama with the help of the national and local corporate media.

This is why Obama needs a VP pick that can overwhelm the narrative exposed by the corporate media, the RNC, and those already planning a 2012 run.

[Ichingcarpenter]

5. "It is unclear how much McCain paid"..... Obama paid $750k for each ad

and that was a month ago when the rate was down, late comers pay more.

I bet they paid a million.

[blondeatlast]

6. Olympic viewership has dropped dramatically over the past two decades and

lots of people are really disgusted by the corporate takeover and the fact that China is hosting.

I applaud this laughable move--spend it now on a loser, McShame, so you don't spend it in October when it counts! YES! :rofl:

[musicblind]

7. He's spending primary money that he can't spend after the Sept convention

He has to spend it all now or he loses it.

[Hope And Change]

8. Exactly!

[GoesTo11]

9. McCain got the shuffleboard and canasta time slots

And thought that was a great deal.