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I think that many swing voters are sincerely in-between on many issues, I think there is another group that likes to wait until the last minute, and is fairly clueless as to what either party does. I have to give them a break on this, as politics these days is confusing, and with Clinton destroying safety nets, and conservatives spending huge money on corporate giveaways, it is hard to tell. But this second group is the uneducated one that resides within both parties, more in the right-wing than the Democrats. They simply want to vote for the winner, and they wait and try to ferret out this from the polls and then vote that way. They find being on the winning side more important than personal though, and decisions. They like being able to say "I voted for him," more than they like the feeling of voting for the person that they might have agreed with, had they done a bit of research.
Along with all of that, I don't get it when people say they vote for the person. Does that mean Reagan's sense of humor overwhelms all of the nasty things he did to people while in office. While I can see someone being split on issues, voting for "the person" when that person doesn't encompass any of your issues, and simply seems likeable, is as foolhardy as anything in politics. Generally people tend to benefit more economically by each party, and truly a majority of us are suffering from idiots who vote against both us, and themselves by voting for "the person." What "the person" believes is far more important than "the person" themself. Sure, Reagan put on a good face, but he did terrible things, and believed in a near Fascism, a worker suppression if you like. He caused much death, and the destruction of many lives. He cut taxes on the rich, while raising taxes on the poor and middle class, and that is what you get when you vote for "the person."
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