A new line of eco-friendly, reasonably priced cleaning products is launched

[BrklynLiberal]

A cooperative effort between the Sierra Club and Clorox Co.

http://sierraclub.typepad.com/scrapbook/2008/01/today-the-sierr.html

Club gives imprimatur to Green Works, Clorox' first new line in 20 years

Today the Sierra Club launched its first cause-related marketing venture involving a widely-distributed consumer product: the Green Works line of all-natural eco-friendly household cleaning products, a joint venture with the Clorox Company.

"A big stumbling block for families who want to live a greener lifestyle has been the high cost of green products and the fact that they are not always easy to find," says Club Executive Director Carl Pope. "Industry has to be part of the solution, and the Sierra Club has the power to influence corporations to move in the right direction. This is a huge opportunity for us to influence the buying behavior of millions of people and give a giant kick-start to the market for safe, green, affordable cleaning products."

Green Works products contain no toxic chemicals, phosphorus, or bleach, and the packaging features the Sierra Club's name and logo and a statement about Green Works' support for the Club's work. The partnership and the products have been vetted and approved by a broad range of Sierra Club volunteers and staff, including the Board of Directors.

"We're committed to promoting solutions that help people live clean, green lives, and working with groups, including business, that are moving in green directions," says Club President Robbie Cox. "With Clorox, this is what we've been asking business to do, and here's a company that has taken a big step forward. We're interested in supporting that kind of behavior."

Learn more about the Sierra Club's work to promote safe and healthy communities.

[Fridays Child]

1. And Clorox is a "blue" company, too.

At least, that's how it was listed back when buyblue.org was still running.

[BrklynLiberal]

2. That is an added plus. I was wondering about that.

[Fridays Child]

3. kick

[KaryninMiami]

4. Great news---- finally -- and what a smart idea!!

[stuntcat]

5. I love it

I use tiny amounts now to clean but still, I use it. I hope we get this here soon, I'm gonna send email to Giant just to bug them :D ty

[Kolesar]

6. Will make me more likely to look for the Clorox (tm) brand! ... eom

[NNadir]

7. It was only a matter of time before the Sierra club diversified from calendars.

In a few years, maybe they'll be selling hydrogen hypercars.

[Kolesar]

8. The club accomplished more than you ever will trolling the blogs with your right wing talking points

North Cascades NP
Redwoods NP
National Environmental Policy Act
Stopped two dams in the Grand Canyon

[hunter]

9. The Sierra Club hasn't kept pace.

They have fallen behind the leading edge of the environmental movement and become a politically conservative organization in much the same way PBS has become a politically conservative organization.

Building a sustainable society will require a radical restructuring of our current economy. This makes the affluent people supporting organizations such as the Sierra Club or Greenpeace very uncomfortable. Thus these groups have distanced themselves from the hotter fundamental social and environmental issues we are now facing.

A sustainable society will not have a lot of room for consumerism of the sort affluent Americans now enjoy. Instead of recognizing the limitations imposed upon us by nature herself, the Sierra Club has chosen to retreat into a Lake Wobegon fantasy world where technological fixes such as wind turbines, hybrid cars and green cleaning products will allow us to mosey along as consumers pretty much as we always have.

The inevitable economic and environmental catastrophes will be quite shocking to them. We will not smoothly transition from fossil fuel powered technology to a world of less destructive technologies such as solar, wind, and hydro -- instead the transition will be to less technology overall and fewer consumer goods.

We won't trade gasoline powered cars for hydrogen powered cars, we will trade them for shoes and bicycles. We won't trade coal plants for windmills, we will trade them for homes without electricity.

If we are wise and our civilization survives, connecting to the internet or putting an LED lamp in your bathroom so you can see the toilet at night will require putting a solar panel on your roof because the high energy and resource intensive infrastructure that used to hold everything together will be rotting away. Affluence will be measured by simple things like warm running water for your shower and a little meat in your diet. Social status will be measured by clothing and portable electronics, not automobiles or overseas treks in the Himalayas. This world's environment cannot support any more than that except at the expense of our fellow humans and our fellow creatures.

[Kolesar]

10. The Sierra Club is effective at informing its members and in lobbying

By your analysis, what environmental group is "the leading edge of the environmental movement "?

(Not that I disagree with your pessimistic world view)

[hunter]

11. It's with groups promoting Education, Trade Unions, and Social Justice.

Once you get the boots of ignorance and political oppression off peoples' chests they will find the resources to protect the environment and communities they live in.

Many of the more recent successes of the environmental movement in the United States have been at the expense of people living in other parts of the world. Instead of solving our environmental problems, we often export them.

Here in the United States many of our problems are the result of a crumbling public school system and the destruction of social services. A single payer healthcare system and a 90% reduction of the U.S. military-industrial complex would free up tremendous economic resources for public education and social services. In this social environment thoughtful environmental legislation might prevail.

My own personal interest is in public transportation and the comfortable accommodation of increasing populations within existing urban areas. New suburbs, even new "green cities" are harmful to the environment, and the Mother Earth News fantasy of country living for everyone is a dead end -- we can't all move to the country.

Two of the most environmentally destructive elements of U.S. society are the industrial military complex and the automobile. Every economic resource we divert from those two elements results in a net benefit for society overall.

Greenpeace and the Sierra Club both need to get over their aversion to uncomfortable urban issues. The solutions to our environmental problems are to be found almost entirely among the urban poor.