Amazon seeks to know more about you than you do yourself

[dArKeR]

Amazon.com Inc has one potentially big advantage over its rival online retailers: It knows things about you that you may not know yourself.

Though plenty of companies have detailed systems for tracking customer habits, critics and boosters alike say Amazon is the trailblazer, having collected information longer and used it more proactively. It even received a patent recently on technology aimed at tracking information about the people for whom its customers buy gifts.

Amazon sees such data-gathering as the best way to keep customers happy and loyal, a relationship-building technique that analysts consider potentially crucial to besting other online competitors.

http://www.taipeitimes.com/News/bizfocus/archives/2005/04/03/2003248962

[Silverhair]

1. I don't have any problem with it.

I kind of like the fact that when I go to Amazon, it suggests some titles that I might like. It helps me spot books & movies that I may not have heard about, but that I still may want to read or see. It isn't much different from a local store knowing me by face & name and remembering my needs & wants and letting me know what they have that I might be interested in.

[lenidog]

2. I have to agree with you

If they want to know what I am buying and make suggestions then more power to them. Hell they probably do the same at Borders or Barnes & Noble.

[Massacure]

3. As long as they don't sell it to others without asking first

I see no problem.