Obama shatters ad spending record

[DeepModem Mom]

CNN: April 9, 2008
Obama shatters ad spending record

WASHINGTON (CNN) – Barack Obama has spent a record breaking $60 million to run more than 100,000 political television ads in pursuit of the Democratic presidential nomination, a new analysis conducted for CNN shows.

In contrast, John Kerry ran a little more than 19,000 TV ads four years ago in his successful bid for the Democratic nomination, according to TNS Media Intelligence/CMAG, CNN’s consultant on political television advertising spending....

Clinton, who trails Obama in fundraising by about $60 million, has run just over 60,000 TV ads in her bid for the White House.

“If it was not for Obama’s spending, Clinton’s would look pretty impressive,” said Evan Tracey, CMAG’s chief operating officer. “Clearly, the fundraising is being translated immediately into television buys. Tracey added, “Regardless of the outcome in Pennsylvania it will be very hard to second guess Obama’s strategy. The money he is raising is being immediately translated into television buys in Pennsylvania, North Carolina and Indiana.”

In Pennsylvania, Obama has spent more than $3.6 million, while pouring another $600,000 into North Carolina and $800,000 into Indiana for TV ads, according to CMAG. So far, Clinton has spent $1.4 million in Pennsylvania, just under $200,000 in North Carolina and just recently went on the air in Indiana....

http://politicalticker.blogs.cnn.com/2008/04/09/obama-shatters-ad-spending-record/#more-6332

[papau]

1. Interesting - I was told Hill was doing $400k per week, Obama $8 m/mon in PA