They're trying to rebrand Miracle Whip. Trying to make it edgy and cool.

[BurtWorm]

Will it work?



(Personally, toning it down is about the only thing that I think could help. :puke: )

[sasquatch]

1. That stuff is awful no matter how you spin it

[BurtWorm]

4. Making Miracle Whip cool makes as much sense as making Metamucil cool.

Or Geritol. Or Pat Robertson. Or 1 Hour Martinizing.

Some things you just can't make cool no matter how hard you try. When I saw this "Won't Tone It Down" ad last night I was just marveling over the fact that it was an ad agency and not SNL or Onion writers who dreamt that up!

:wtf:

[arbusto_baboso]

14. What's wrong with 1 hour martinizing?

Never mind that I have no friggin' clue what 1 hour martinizing actually IS. How dare you hate on it! ;-) :hi:

[BurtWorm]

21. I have no idea either.

Maybe it IS cool, on account of its mysteriousness.

[arbusto_baboso]

22. So, mysterious = cool.

Hmmm. The Alien Overlords will be interested in this....

[Arkansas Granny]

32. 1 hour martinizing (a term I haven't heard in years) was a quick dry cleaning method

for clothing. You could drop your garments off and pick them up in an hour.

[surrealAmerican]

43. Well, that is cool!

[Heidi]

2. HATER!!!!!!!!

I was raised in Oklahoma and know only ONE KIND of truly heavenly potato salad, and it's made with Miracle Whip. As luck would have it Miracle Whip is now available in the marginally-developed-nation-without-air-conditioning-or-screened-windows in which I now live. This will be the summer in which I drag 7 million Swiss over to the dark side that is Miracle Whip-based potato salad. Y'all were warned.

There. I said it.

[BurtWorm]

7. I am a hater.

And I will not tone it down.

;-)

You have to admit, Miracle Whip is not cutting edge cool. Right?

[Heidi]

9. It's so uncool that it's COOL.

Parse _that_, HATAH! :rofl: :rofl:

[arbusto_baboso]

23. It's ironically cool.

Much the same way that Pabst Blue Ribbon was ironically cool a couple years ago.

[Heidi]

24. Next thing you know, mullets, Click Clacks and Earth Shoes will be all the rage.

I'm gettin' in early. How about you? :rofl:

[arbusto_baboso]

27. I still got my pet rock.

[Heidi]

28. ELITIST!

Always gotta be ahead of the curve, dontcha? :rofl:

[arbusto_baboso]

29. Baby, I AM the curve.

:headbang:

[mainegreen]

8. That will only work because the one thing worse than miracle whip is european mayo.

An ABOMINATION. Not mayo at all.

[Heidi]

10. Unless it's homemade European mayo.

CMW makes homemade mayo and it's :swoon: delicious. And yes, I loathe anyone so pretentious as to make their own mayo; however, he and I have a cat together, so my recourse is limited. :rofl:

:hug: <-- That's for you!

[Bertha Venation]

40. however . . .

"however, he and I have a cat together"

:rofl:

:loveya:

[Tangerine LaBamba]

41. I STAND WITH YOU , SISTER!!!!

Let the wusses have their wimpy little mayo.

WE ARE MIRACLE WHIP! WE SHALL PREVAIL!!!!!!!

[SacredCow]

3. Will it work? Only if they totally change the recipe.

That stuff is made of FAIL! :puke:

[qb]

5. IMO MW is edgy & cool (so is Spam), but I know any attempt to convince others to agree is ridiculous

Their marketing department needs to understand this. That ad is just plain silly.

[NewJeffCT]

11. They just need to have Monty Python make a Miracle Whip sketch

like they did with Spam many years ago.

[BurtWorm]

16. Spam is edgy only because of Monty Python.

But they could have done the same sort of thing with Miracle Whip, I agree. Then we'd all have Miracle Whip traps in our mailboxes.

:think:

[mainegreen]

6. There are some people in this world with no class.

This ad campaign is an effort to make them feel cool.

I feel bad for them, and their stunted, malformed, little mutant taste buds, so lets let them have their fun.

[City of Mills]

13. I've never had Miracle Whip

Is is just mayo or imitation mayo? Like orange juice vs. tang or something?

Around these parts, Hellmann's is king. No exceptions.

[mainegreen]

17. It bears no relation to mayo other than a vague similarity in color and consistancy.

Maybe bit more runny than mayo.

[BurtWorm]

18. More 'tangy' too.

In a very broad sense of the word "tangy."

:puke:

[Z_I_Peevey]

36. Miracle Whip is basically mayo with

vinegar and sugar added. Edgy. Extreme.

[Heidi]

19. Okay, next time you're in Switzerland, you're cordially invited to try my potato salad.

You'll be rescinding that snooty "no class" attitude mid-forkful. :P

[mainegreen]

20. The next time I'm in Switzerland will be the first time for me.

We've been saving money for that trip for a long time, but we keep doing things like buying a house or having kids. x(

My french stinks too. And my German is non-existent.

[Auggie]

12. Might work as a personal lubricant

[Jokerman]

15. "Dude, your mayonnaise is spoiled."

That's what I told my college room mate the first time I tried Miracle Whip.

Up to that point I thought it was just another brand of mayo.

[rcrush]

25. Mayonaise is cool

What?

[Swede]

26. I love the stuff.

It's way better than mayo.

[gbate]

31. Also has less fat. Miracle Whip pwns Mayo.

:P

[mainegreen]

34. That's a terrible argument. Pointless. It's like promoting low fat butter.

The horror.


:D

[CreekDog]

30. Here's a marketing tip: Stop selling spoiled mayonnaise

:eyes:

[InternalDialogue]

33. This seems to imply somebody recently asked Miracle Whip to tone it down.

How Quixotic of them.

[hibbing]

46. *snort*

Hi,
Nice one! hehehehehe

Peace

[jakefrep]

35. Miracle Whip is the ejaculate of Satan

:puke:

[kentauros]

37. If they added battery acid, that would make it edgy.

Not sure about making it cool, though, unless you're an Uzbek (obscure SCTV reference :P)

And nothing's cooler than Vegenaise! :D

[Moondog]

38. There's probably a jar of this stuff somewhere in my fridge. There's so much preservative

in it that I doubt if it ever goes off. (Unlike other things in my refrigerator). Anyway, this stuff is the utter antithesis of edgy and cool. And all the admen and marketing pukes in the world working in unison cannot transform this glop into edgy and cool. Can't be done.

[LostInAnomie]

39. Miracle Whip > Mayonaise

Unless you are a pedophile, you will accept it.

[Fire Walk With Me]

42. Attitude schmatitude.

What they should use are boobs. There's your production values.

[astral]

44. Well, I am one of those people who loves mayonnaise

but I don't HATE Miracle Whip. I think I bought a teeny jar of it once b/c its' a nice change once in a while on a sandwich. But I don't eat sandwiches much and there's no other use for it.

[madinmaryland]

45. LOCKING. NO SEX THREADS.

:puke:

[jobycom]

47. Wouldn't a dominatrix be a good image?

We are Miracle Whip. We did not tell you you could gag.

(Okay, I don't really thing Miracle Whip makes one gag, but it was a play on words, with gags... Oh never mind).

[704wipes]

48. Whip It !! Whip it good !!!

Use this song for some real edge...

http://www.youtube.com/watch?v=Xbt30UnzRWw


What is my consultant's fee??