http://msnbc.msn.com/id/7317259/The "Enormous Omelet Sandwich" contains two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sausage patty, piled high on a toasted bun.
MSNBC staff and news service reports
Updated: 3:17 p.m. ET March 28, 2005Burger King launched two new breakfast sandwiches Monday that are the latest weapons in an emerging race among fast-food companies to lure customers with bigger, fattier and more filling menu offerings.
Burger King’s "Enormous Omelet Sandwich" features a two-egg omelet topped with two slices of American cheese, three strips of bacon and a sausage patty on a hoagie-style bun. At 730 calories and 47 grams of fat, it is even heftier than the company’s famed "Whopper," which weighs in at 700 calories and 42 grams of fat.
The other new breakfast item, the "Western Omelet Croissan’wich," is a lighter pick with a mere 320 calories and 17 grams of fat.
Officials at Miami-based Burger King Corp. said that healthier choices are also available, but surveys showed customers wanted bigger sandwiches.
“By expanding our indulgent breakfast sandwich menu, Burger King restaurants now offer even more alternatives for our guests who want a convenient and filling breakfast,” said Russ Klein, Burger King’s chief global marketing officer.
The omelet sandwich will stay on the menu at about $2.99, but the Western sandwich is in stores only until May 8.