Where can I get DETAILED radio ratings?

[Eric J in MN]

Is there a magazine I need to subscribe to?

I found some info here:
http://www.radioandrecords.com/RRRatings/DetailsPage.aspx?MID=184&RY=2005&RQ=1&MP=2&OTHER=2&MN=New%20York&MS=NY&MR=1&12P=15283100&UP=3/28/2005&SU=CM&BPER=17.5&HPER=19.1&OPER=&NSD=4/25/2005&CE=0

But I'd like to see Rush Limbaugh's number in New York City, 25-54 demographic vs. Al Franken's.

[Caution]

1. Basically you have to purchase it from Nielson

The true breakdowns of the numbers are generally held pretty tightly by the radio statios. At best you'll get the broad numbers.

[NEDem]

4. Nielson = Television, Arbitron = Radio.

Goog luck getting the numbers, you'd have to buy a subscription from Arbitron, and it isn't cheap, OR find someone in radio who is willing to show you the 'books'.

[shadowknows69]

9. the large markets numbers are usually released to the press

[Eric J in MN]

12. Which paper? nt

nt

[judy]

2. I don't know the answer...

But I know how you can influence your local markets, by joining Arbitron ratings at:
http://www.arbitronratings.com/

We should all do it, this would definitely boost ratings for Air America, and people like Bernie Ward and Ray Tagliaferro!
I don't think Amy Goodman would count however, but I am not sure...

[napi21]

6. I checked the link, but it seems you have to be contacted by them FIRST!

There is no such thing as joining, that I can find there. It says, if you found this web site, you probably already received the call to do a diary for a week.

[justgamma]

8. I kept a diary for Arbitron once.

They sent me the material in the mail. One for me and one for my husband. We had to keep a detailed diary of what we listened to every hour. We sent them back in a weeks time. They included a dollar bill for our trouble. Unfortunately that was before AAR. I'd love to do it again.
We didn't volunteer, we were chosen somehow.

[mcscajun]

3. Arbitron only sells it's ratings at that level of detail.

You can visit the Arbitron site to get some general info, though.

[Eric J in MN]

5. OK, thanks everyone (nt)

nt

[patricia92243]

7. Arbitron is very expensive and is not sold to individuals. Radio stations

have to subscribe to it before they can use it as a selling tool.

If someone that works at a radio station showed an individual the numbers and that individual used them on the web, I don't know if they would get in trouble or not.

My guess is that they would.

Arbitron is VERY zealous about their "product."

[tammywammy]

10. In our area newspaper

after the final ratings come out each period, they'll do a little article and list them. Maybe check your area newspaper archives.

[edhopper]

11. I once tried to find

the justification of Rush's 20 million listeners. Turns out it's very convoluted, having to do with listeners for 5 minutes within 15 minute periods counted on a daily basis, but aggregate for a week. Arbitron doesn't even list actual numbers just shares of the radio listeners.
Bottom line is 20 million seperate people a week DO NOT listen to Rush!