Very chilling, but very telling also.
Once we understand how necessary it is for propaganda to be adjusted to the broad mass, the following rule results:
It is a mistake to make propaganda many-sided, like scientific instruction, for instance.
The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely canceled out.
Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound.
For instance, it was absolutely wrong to make the enemy ridiculous, as the Austrian and German comic papers did. It was absolutely wrong because actual contact with an enemy soldier was bound to arouse an entirely different conviction, and the results were devastating; for now the German soldier, under the direct impression of the enemy's resistance, felt himself swindled by his propaganda service. His desire to fight, or even to stand film, was not strengthened, but the opposite occurred. His courage flagged.
By contrast, the war propaganda of the English and Americans was psychologically sound. By representing the Germans to their own people as barbarians and Huns, they prepared the individual soldier for the terrors of war, and thus helped to preserve him from disappointments. After this, the most terrible weapon that was used against him seemed only to confirm what his propagandists had told him; it likewise reinforced his faith in the truth of his government's assertions, while on the other hand it increased his rage and hatred against the vile enemy For the cruel effects of the weapon, whose use by the enemy he now came to know, gradually came to confirm for him the 'Hunnish' brutality of the barbarous enemy, which he had heard all about; and it never dawned on him for a moment that his own weapons possibly, if not probably, might be even more terrible in their effects.
And so the English soldier could never feel that he had been misinformed by his own countrymen, as unhappily was so much the case with the German soldier that in the end he rejected everything coming from this source as 'swindles' and 'bunk.' All this resulted from the idea that any old simpleton (or even somebody who was intelligent ' in other things ') could be assigned to propaganda work, and the failure to realize that the most brilliant psychologists would have been none too good.
And so the German war propaganda offered an unparalleled example of an 'enlightenment' service working in reverse, since any correct psychology was totally lacking.
There was no end to what could be learned from the enemy by a man who kept his eyes open, refused to let his perceptions be ossified, and for four and a half years privately turned the stormflood of enemy propaganda over in his brain.
What our authorities least of all understood was the very first axiom of all propagandist activity: to wit, the basically subjective and one-sided attitude it must take toward every question it deals with. In this connection, from the very beginning of the War and from top to bottom, such sins were committed that we were entitled to doubt whether so much absurdity could really be attributed to pure stupidity alone.
What, for example, would we say about a poster that was supposed to advertise a new soap and that described other soaps as 'good'?
We would only shake our heads.
Exactly the same applies to political advertising.
The function of propaganda is, for example, not to weigh and ponder the rights of different people, but exclusively to emphasize the one right which it has set out to argue for. Its task is not to make an objective study of the truth, in so far as it favors the enemy, and then set it before the masses with academic fairness; its task is to serve our own right, always and unflinchingly.
It was absolutely wrong to discuss war-guilt from the standpoint that Germany alone could not be held responsible for the outbreak of the catastrophe; it would have been correct to load every bit of the blame on the shoulders of the enemy, even if this had not really corresponded to the true facts, as it actually did.
And what was the consequence of this halfheartedness?
The broad mass of a nation does not consist of diplomats, or even professors of political law, or even individuals capable of forming a rational opinion; it consists of plain mortals, wavering and inclined to doubt and uncertainty. As soon as our own propaganda admits so much as a glimmer of right on the other side, the foundation for doubt in our own right has been laid. The masses are then in no position to distinguish where foreign injustice ends and our own begins. In such a case they become uncertain and suspicious, especially if the enemy refrains from going in for the same nonsense, but unloads every bit of blame on his adversary. Isn't it perfectly understandable that the whole country ends up by lending more credence to enemy propaganda, which is more unified and coherent, than to its own? And particularly a people that suffers from the mania of objectivity as much as the Germans. For, after all this, everyone will take the greatest pains to avoid doing the enemy any injustice, even at the peril of seriously besmirching and even destroying his own people and country.
http://www.hitler.org/writings/Mein_Kampf/mkv1ch06.html
Printer-friendly format
Email this thread to a friend
Bookmark this thread
(1000+ posts)
Send PM |
Profile |
Ignore
