Again Will is promoting the "if it isn't perfect already it isn't worth doing" line - he really hates the new lightbulbs
April 2, 2009 articleWill doesn't seem to be aware of Americans' identity with their cars OR the use of image to market products-specifically automobiles
:eyes:
http://www.sacbee.com/opinion/story/1916843.htmlIn the history of developed democracies with literate publics served by mass media, there is no precedent for today's media enlistment in the crusade to promote global warming "awareness." Concerning this, journalism, which fancies itself skeptical and nonconforming, is neither.
The incessant hectoring by the media-political complex's "consciousness-raising" campaign has provoked a comic riposte in the form of "The Goode Family," an animated ABC entertainment program at 9 p.m. Wednesdays (on Channel 10 in Sacramento). Cartoons seem, alas, to be the most effective means of seizing a mass audience's attention. Still, the program is welcome evidence of the bursting of what has been called "the green bubble."
In "The Green Bubble: Why Environmentalism Keeps Imploding" (the New Republic, May 20), Ted Nordhaus and Michael Shellenberger, authors of "Break Through: Why We Can't Leave Saving the Planet to Environmentalists," say that a few years ago, being green "moved beyond politics." Gestures – bringing reusable grocery bags to the store, purchasing a $4 heirloom tomato, inflating tires, weatherizing windows – "gained fresh urgency" and "were suddenly infused with grand significance." Green consumption became "positional consumption" that identified the consumer as a member of a moral and intellectual elite. A 2007 survey found that 57 percent of Prius purchasers said they bought their car because "it makes a statement about me." Honda, alert to the bull market in status effects, reshaped its 2009 Insight hybrid to look like a Prius.
Nordhaus and Shellenberger note the telling "insignificance," as environmental measures, of planting gardens or using fluorescent bulbs. Their significance is therapeutic, but not for the planet. They make people feel better: "After all, we can't escape the fact that we depend on an infrastructure – roads, buildings, sewage systems, power plants, electrical grids, etc. – that requires huge quantities of fossil fuels. But the ecological irrelevance of these practices was beside the point." The point of "utopian environmentalism" was to reduce guilt.
Suddenly, commonplace acts – e.g., buying light bulbs – infused pedestrian lives with cosmic importance. But: "Greens often note that the changing global climate will have the greatest impact on the world's poor; they neglect to mention that the poor also have the most to gain from development fueled by cheap fossil fuels like coal. For the poor, the climate is already dangerous."
Now, say Nordhaus and Shellenberger, "the green bubble" has burst, pricked by Americans' intensified reluctance to pursue greenness at a cost to economic growth. The dark side of utopianism is "escapism and a disengagement from reality that marks all bubbles, green or financial." Re-engagement with reality is among the recession's benefits.