Corporate sponsorship is so ceaseless in today's America, and so relentlessly invades everyday experiences, that it can make you want to head for the hills.
Soon, however, you may not escape company logos and the phrase "brought to you by" even atop the Olympics' Hurricane Ridge, in meadows above Paradise on Mount Rainier or at Stehekin in the North Cascades.
The National Park Service is ready to adopt a new policy under which national parks will aggressively solicit corporate sponsorship and "recognize" contributions with naming rights.
A bevy of retired top National Park Service managers, in a letter sent Tuesday to park service Director Fran Mainella, warned the new policy will tarnish America's crown jewels, writing: "Advertising and prominent recognition of contributions and support should be avoided if they have the effect of reducing the vital contrast between the park experience and the daily routines and experiences that many visitors seek to leave behind."
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