The last couple of weeks we've been learning some truly awful, unbearable lessons. But one of the lessons has been perversely prosaic: PR only goes so far. Not only have we been parsing anew the limits of public relations, but the limits of people who have become perilously, mindlessly dependent on PR in place of action. Their leadership limits, their moral limits.
When George Bush made his first, belated stop in New Orleans, touching down at the city's airport, he actually viewed his visit as an appropriate occasion for a little light comedy. Here's the official White House transcript: "I believe that the great city of New Orleans will rise again and be a greater city of New Orleans. (Applause.) I believe the town where I used to come, from Houston, Texas, to enjoy myself -- occasionally too much (Laughter.) -- will be that very same town, that it will be a better place to come to. That's what I believe. I believe the great state of Louisiana will get its feet back and become a vital contributor to the country."
It was, of course, just the latest highlight in his career as chief marketing officer for the Rove/Cheney/Rumsfeld neo-con agenda. It's a job that entails always sticking to a breezy, upbeat storyline.
It's no surprise that Bush took this PR-trumps-action tack for Katrina. For much of his five years in office, he's seen that putting a faux-cheerful, faux-hopeful spin on even the worst calamities (see also: the war in Iraq) meant that a cheerful, hopeful spin would automatically float to the top of the memepool, at least momentarily. If he kept repeating these faux-cheerful, faux-hopeful things ad nauseum, he'd have a great shot of at least partially obscuring all the actual rotting nastiness lurking below the surface.
http://www.adage.com/news.cms?newsId=46019
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