http://www.cjrdaily.org/archives/001479.aspHidden Angle
April 29, 2005
CPB Looks Under Bed, Finds No Dust Balls, Hires New Maid
The other day, we wrote about the Corporation for Public Broadcasting's new acting president, Ken Ferree, and his apparent cluelessness about a couple of little fiefdoms -- NPR and PBS -- that fall under his charge.
While Ferree is getting up to speed on just what it is that NPR and PBS do, the CPB is pushing forward with its purported plans to overhaul public broadcasting's programming to make it more "fair" and "balanced." But there's a new wrinkle that calls into question the CPB's reasoning: According to two public opinion studies commissioned by CPB itself, Americans appear to like public broadcasting just the way it is.
On Wednesday, the Center for Digital Democracy reported that two unreleased surveys conducted for the CPB by polling firms Tarrance Group and Lake Snell Perry Associates in 2002 and 2003 have neither been officially released to the press nor shared with PBS and NPR. (Some of their findings were included in CPB's annual report to Congress, but the original reports remain under wraps -- CJR Daily was provided a copy by the Center.) The surveys were followed by four focus groups to further explore the issue of bias.
Despite the bellyaching coming from some conservatives about liberalism run amok in public broadcasting, both surveys came to the same conclusion: The majority of the U.S. adult population doesn't see any real bias in public broadcasting. But CPB apparently remains unconvinced. According to an article published in the Washington Post last week:
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