POLITICAL MEMO
Kerry Steers Message With Eye to the Nation's Center
By DAVID M. HALBFINGER
Published: August 8, 2004
LAMAR, Colo., Aug. 7 - Cruising across the country on a post-convention tour by road, water and rail, John Kerry has begun reaching out to moderate, undecided voters with a general-election message that suggests he is more confident in his base than President Bush is in his own.
"I want to talk to the people who aren't here," he said in Hannibal, Mo., on Wednesday, a line he is repeating everywhere he goes. "I want to talk to rural, I want to talk to conservative Missouri. I want to talk to Republicans and independents - because I want to talk common-sense, mainstream American values."
Indeed, while Democrats note that Mr. Bush continues to talk about banning gay marriage and late-term abortions, and to visit bedrock Republican areas of the country like Michigan's Upper Peninsula, Mr. Kerry, the Democrat from Massachusetts, is rolling through the Great Plains and the high plateaus of the Southwest preaching fiscal responsibility, tax cuts, gun owners' rights and national security.
In his choice of themes and in his tone, Mr. Kerry is running straight up the middle, as polls show he has solidified his backing among Democrats, with more of his supporters now saying they are voting for him as opposed to voting against Mr. Bush....
(I liked this part. The article states later that Kerry's message is delivered in a "one-word frame: values. Mr. Kerry is thus taking on a phrase that Republicans have used as a cudgel against Democrats for a dozen years." Kerry is quoted: "Values spoken, without actions taken, are slogans, not values....Values are the choices we make, and I think it's time we started to demand of people in public life that you stop talking about family values, and you start valuing families." This reporter gave us a positive article.)
http://www.nytimes.com/2004/08/08/politics/campaign/08memo.html