Reply #4: irony is: it was the ick factor that got the public attention and started the ball rolling

[salin]

it was the power elite that led to the ineffectual reports that let the hacking, bribing and general powerplays of the murdoch media keeping gov officials cowering in the first place.

The story that is a small piece of the big puzzle and problem - is the same story that will keep the public hungry for each next reveal - that the Guardian will undoubtedly happily hand over. Keeping it in the lime-light - will keep it harder for the power elite to protect each other - lest they have to start protecting their own asses.