Reply #114: "They might have pissed you off but they got their message across."

[darkstar3]

No, they really didn't. It is quite possible to lose the message entirely due to sheer idiocy. "In your face" advertising needs to be conflation free, and also, PETA needs to understand that a very large part of the audience they were supposedly targeting with that ad has the one or both of the following problems:

1. They are unlikely to be swayed by any kind of "study", find vegetarians and vegans to be joke material, and have no problem at all taking the claim that vegetarians have better sex as a challenge as they bite into that cheeseburger they grilled for gameday and make a note to fuck the hell out of wifey later. (The question of "will they do it well", or "will they simply fall asleep" is irrelevant due to their mental state.)
2. They tend to be unable to "engage both brains at once."

I could have written a better ad that exploited this supposed study in 5 minutes, and I'm not even in advertising. Picture this, just off the top of my head:

You start with a black screen that says "Monday" in a nice font, as some random classical track plays. The scene picks up as the camera shows a man and woman shopping together at the supermarket (oh the horror!), picking out various fruits and vegetables. If you want to be "in your face" you can spice it up as they give each other knowing looks while picking out the more phallic ones. We then cut to them running up the stairs to their 5th floor walkup with arms loaded with produce, but shot from the point of view of a fourth floor neighbor. The neighbor's door shuts, and then we cut to the neighbor and his spouse having a dinner of steak or chicken while the raucous sounds of sex from above nearly bring down their ceiling. Lather, rinse, repeat for a "Tuesday" and "Wednesday" session, possibly with some timing changes, and on Wednesday night have the light fixture above the dinner table fall right into the centerpiece. The voiceover can take care of mentioning the study, and at the end we can put up a screen that says "5-a-day. Supercharge YOUR sexlife."

5 minutes, off the cuff, and I didn't have to use softcore porn to do it. Where's my check?