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Reply #5: By running Senate candidates who speak to ALL voters with strong, progressive values... [View All]

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ClassWarrior Donating Member (1000+ posts) Send PM | Profile | Ignore Wed Aug-11-10 10:53 AM
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5. By running Senate candidates who speak to ALL voters with strong, progressive values...
Edited on Wed Aug-11-10 10:57 AM by ClassWarrior
"You speak to biconceptuals the same way you speak to your base: you discuss progressive values, and if you are talking to folks with both progressive and conservative values, you mainly talk about the issues where they share progressive values. What that does is evoke and strengthen the progressive values already there in the minds of biconceptuals...

"That was the winning strategy of Sherrod Brown in Ohio. Brown is a thoroughgoing progressive who never moved one inch to the right. He talked about the issues where he agreed with his Ohio audiences -- and legitimately spoke for them.

Think about Barack Obama going to Rick Warren's megachurch and getting a standing ovation from evangelicals because he talked about the places where he agreed with them, he activated his values in them (values they already had), he came across as a man of principle, and he didn't get in their face about where he disagreed.

The losing strategy is to move to the right, to assume with Republicans that American values are mainly conservative and that the Democratic party has to move away from its base and adopt conservative values. When you do that, you help activate conservative values in people's brains (thus helping the other side), you offend your base (thus hurting yourself), and you give the impression that you are expressing no consistent set of values, which is true! Why should the American people trust somebody who does not have clear values, and who may be trying to deceive them about the values he and his party's base hold?..."


"No Center, No Centrists" by George Lakoff
http://www.huffingtonpost.com/george-lakoff/no-center-no-centrists_b_60419.html

NGU.

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