Reply #9: Even those that have money arent spending..

[DCBob]

A recent survey by Deloitte and Harrison Group shows that 80% of Americans surveyed are focused on cutting back. Of that group, 55% say they haven't been directly affected by the recession but have changed their spending habits nonetheless. The survey further shows Americans are:

-- Delaying gratification (and purchases, especially of big-ticket items.)
-- Buying generics and "private label" vs. better-known (and more expensive) brands.
-- Cooking from scratch instead of eating out or buying prepared meals. Rather than keeping the pantry stocked, Americans are also only buying what's necessary, as results from grocer SuperValu this week attest. (SuperValu's net-income fell 40% from a year ago and its CEO said: "We are not optimistic that somehow the economic environment turns the corner any time soon.")
-- Cutting costs with "extreme couponing" -- CouponMom.com now has 2.5 million users, for example -- and the use of loyalty programs at various retailers.

http://finance.yahoo.com/tech-ticker/the-new-normal-americans-cutting-back-%E2%80%94-even-if-they-don%E2%80%99t-have-to-535276.html?tickers=SVU,XRT,RTH,WMT,%5EDJI,%5EGSPC&sec=topStories&pos=9&asset=&ccode=&cmtnav=/mwphucmtgetnojspage/headcontent/main/535276//date/desc/11/s28419