From the WSJ article which sited the original price they went on to say The Deepwater Horizon had a replacement cost of about $560 million. I assume that's what it would have cost for the valve and installation combined? Even still, in light of how much money this industry profits quarterly is still a drop in a bucket to their yearly profits.
Here's the actual snip of the article:
An acoustic trigger costs about $500,000, industry officials said. The Deepwater Horizon had a replacement cost of about $560 million, and BP says it is spending $6 million a day to battle the oil spill.
Read more:
http://online.wsj.com/article/SB10001424052748704423504575212031417936798.html?mod=rss_Today%27s_Most_PopularThe point is still valid, however. In order to save a minor amount of money (in relation to the profits involved) they've subjected the environment to massive devastation and destruction.