Reply #116: just too damn expensive

[dembotoz]

in the old days just 36 month loans, not 72 month loans.
Lots of people switched cars every 3 years, not so much anymore.
When your customer base buys ever 6 years instead of every 3, you need twice as many customers to sell the same number of cars.
100 thou miles used to be about the life span for a car, not anymore--hardly broken in--or is it because it is just so much money now you cannot afford to have the lifespan of only 100 thou.

A big problem is that the consumer buys with their heart (or crotch) and not with their brain.
Practical and sturdy does not sell as well as sleek and sexy.
I try to view my car like it is an appliance. Don't care what my refrigerator look like as long as it works. Cars should be the same.