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It's all about selling paper, people. They need to sell more, increase readership and sell more soap powder, perfume, liberal T-shirts, etc., and this is a way to do it. Mags that don't print topical, controversial or HOT people on their covers are going under right now. One publication with which I am very familiar has lost so much revenue that it's laying people off and has discontinued subscriptions as they lose money. Recession = lost income = struggle to make ends meet = controversial covers on mags. Get used to it.
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