Reply #37: Looks like the WH spinners are hard at work - NEWSWEEK COVER ARTICLE:

[Nothing Without Hope]

This is all about Jungian-style archetypes/Lakoffian framing: the spin-masters' deliberate construction of false but resonant mythic images -- and the revelation that they do NOT fit after all. But the spinners are trying to shore up their carefully constructed image of Cheney as the strong, silent, paternal figure who will protect us all:

http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=364x464705
thread title (2-19-06 GD): Newsweek Cover: Shot Heard Round the World (Cheney Shooting)
Comment/excerpt: The photos and the excerpt in the thread sound like they’re spinning like mad, trying to salvage the carefully cultivated image of Cheney as the strong, silent, paternal figure who will protect us all. Excerpt: “Feb. 27, 2006 issue - Dick Cheney has never been your normal politician. He has never seemed as eager to please, as needy for votes and approval and headlines as, say, Bill Clinton. Cheney can seem taciturn, self-contained, a little gloomy; in recent years, his manner has been not just unwelcoming but stand-offish. This is not to say, however, that he is entirely modest and self-effacing, or that he does not crave power as much as or more than any office-seeker. This, after all, is a man who, in conducting a search for George W. Bush's vice president, picked himself. Indeed, since 9/11, Cheney has struck a pose more familiar to readers of Greek tragedies than the daily Hotline. At times, he appears to be the lonely leader, brooding in his tent, knowing that doom may be inevitable, but that the battle must be fought, and that glory can be eternal….

And the Newsweek photos were carefully chosen to promote/shore up the damaged archetype/frame too: