Reply #45: The People's Tycoon: Henry Ford and the American Century

[Viva_La_Revolution]

On Tuesday, January 3 at 3:15 am
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The People's Tycoon: Henry Ford and the American Century
Steven Watts

Henry Ford is the man who first envisioned America as a nation of unparalleled consumerism. So writes Steven Watts in his new biography of the authomobile pioneer, "The People's Tycoon: Henry Ford and the American Century." In it, the author talks about Henry Ford's modest beginnings in rural Michigan and his rise to power, becoming one of America's wealthiest businessmen as well as a global celebrity. The author also talks about Ford's anti-semitism, his relationship with world leaders such as Lenin and Woodrow Wilson, and his quest to improve the lives of the common man.

Steven Watts is the author of "The Magic Kingdom: Walt Disney and the American Way of Life" and currently a history professor at the University of Missouri.

Publisher: Alfred A. Knopf 1745 Broadway New York, NY 10019