Reply #17: I think clean beats both open and transparent.

[Bouvet_Island]

I disagree Vote is the best from a PR standpoint, as what it stands for isn´t:

easy to say fast
on point
holds the complete point
clear

Much of the tampering, skewing and manipulation today are happening in the open, and within parts of the system that are relatively transparent.

Papers will call you "Vote movement" or "transparency movement", pretty teethless and low conflict, easy to ignore.

I voted ACE, it sounds victorious and everybody understands what a clean election is.

Also for the link to gambling, you want people to think about about rigged games and cheating and such, how you need that extra security. You want to make sure the deck isn´t stacked, this people can fetch.

"All we want is clean elections", "we accept nothing like a level fight", this kind of speak will be hard both to attack or ignore even from a Fox standpoint. I mean since they have communicated to their entire audience that "both sides do it".