AAR coming to Milwaukee

[LTR]

I've been hearing this rumor for a few weeks, but I thought it was so far fetched that I didn't bother posting it here.

Yes, 97.1 WLTQ is stunting!

I'm listening now, and they say, "Starting Monday, you'll be talking".

Keep in mind, they might be pulling our legs, and might do something else (common radio trick). But they just flipped an FM in Madison to progressive talk. I'm listening now, and most of the songs have some mention of "air" and "America". Plus, Clear Channel has been flipping FM stations to talk formats.

http://milwaukee.bizjournals.com/milwaukee/stories/2004/09/13/daily46.html?jst=b_ln_hl

'Light 97' gone; new format Monday

Milwaukee radio station WLTQ-FM (97.3), known for years as "Light 97," dropped its "soft rock" programming at noon on Friday and will debut a new format at 6 a.m. Monday, Sept. 20.

The station was playing music Friday afternoon with song titles and artist names that include the words "air" and "America," which would suggest the new format may be Air America, the liberal talk network featuring Al Franken that is not carried locally. The station also ran announcements such as "don't be left out," indicating a left-wing political spin.

However, Milwaukee radio industry sources said such stunting frequently is a ruse and the station could go in a different direction, possibly some form of rock music. That could include adult alternative or classic rock.

Another option is Spanish-language programming. The station's owner -- San Antonio-based broadcasting and outdoor advertising firm Clear Channel Communications Inc. -- announced Thursday that it will convert 20 to 25 stations around the country to Hispanic formats. The company identified only one station, in Atlanta, that will adopt the new format. Clear Channel already carries Spanish-language programming on 18 of its U.S. stations.

http://www.light973.com/