Reply #3: Sad reality is...

[LTR]

...in the smaller markets, liberal talk is often done very half-assed. Usually very fickle owners that don't understand the format. I've seen AAR affiliates where the owner would do things like put someone like Michael Savage smack dab in the middle of the schedule, do no promotion whatsoever, not put up a website, run faulty automation equipment, or put really horrible imaging on the station. Then these idiots complain when the ratings suck.

Unfortunately, there's a few turnkey operations in some larger markets (like Cincy) that do some of the same things.

It almost sounds like WRVC is slowly trying to back out of the format. I don't know what they expect with all the ESPN programming. Automated sports formats that run nothing but satellite programming tend to get worse ratings than AAR affiliates. Although I will say that at least they're doing (or at least attempting) live and local programming. Still, it sounds like they have very little understanding of how to do this type of format.