Reply #7: It may be more productive to pay attention to each writer

[LosAngelesDemocrat]

Instead of providing a blank check to a particular paper, it may be more important and effective to profile the journalist writing the articles. Then after getting to know the writer from his articles, contacting him/her directly to develop a relationship repeating the same thing with other writers in their office. Then determining the office politics. Figuring who the freelancers are that jump from paper to paper. Then it's not a matter of trusting them to write a article that articulates what you believe, but trusting them to be consistent with what kind of person you know them to be. Then you'll realize that there is more said with what is not printed than with what is printed. It'll also surprise you how opinionated many of them are - though usually it's to bait you into giving more information.