Limbaugh didn't disclose "commercial" attacking Roberts was fake.

[I Have A Dream]

http://mediamatters.org/items/200508030006

A very intelligent conservative friend of mine told me about this "advertisement". He was absolutely appalled that the Left would air an ad like this. When he told me about it, I was extremely skeptical so I looked it up and found this post on the Media Matters for America web site.

For those of you who wonder whether intelligent people might have taken it as a real advertisement, here's a good example. This person is absolutely not a "moron", and he was misled.

All of the sighing and huffing and puffing by Limbaugh before it was played made it sound as though it was legitimate. I think that my friend took it exactly as Limbaugh hoped he would. I wonder how many people have been told by word of mouth that this was a real advertisement by people who truly believed that it was real.

On edit: Here's a link to where Limbaugh "explains" the situation two days later:
http://mediamatters.org/items/200508050006