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The media gave him virtually no media attention until near the Iowa vote, and he was languishing near the bottom of most state and national polls partially as a result of that. I say partially because Edwards had spent a lot of time directly meeting people in NH and Iowa without much to show for it. Edwards was rarely mentioned by pundits except when they wanted to talk about someone other than Clark as a long shot to pull votes in the South.
But when that changed, it changed big time. Edwards with his sunny outlook and populist appeal became a staple of media coverage from shortly before the actual Iowa vote through the last Super Tuesday. Edwards first was ignored, and later given positive press. He got by far the least actual negative press of any of the major candidates, in my opinion
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