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The New DU. Reply #22: Its a very narrow way of looking at it.
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Milo_Bloom
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Sun Oct-28-07 03:54 PM
Response to Reply #19 |
| 22. Its a very narrow way of looking at it. |
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The reason 30% of the budget is in sales and marketing is b/c it generates revenue greater than the cost. Remove the sales and marketing budget and revenue drops and although you may spend a bigger % of your money on R&D you will actually wind up spending less.
The reason companies spend money in sales and marketing is because it more than pays for itself.
Rather than attacking some SYMPTOM of the problem (which is all attacking the ads is), Edwards should consider attacking the source, but he is too afraid to do so. The SOURCE is the PROFIT in health care.
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