Reply #3: hmmmmmmm

[loyalsister]

The idea of fra goes back to the need for a common symbolic "referent."
Language is most successful when we have concrete understandings of what is being said. Obama used visual imagry in his speech. That is one reason why he was so successful.
The idea is that our frames can be more successful if we change them into symbols people relate to better. Emotions, for example.
Republicans have used words like "death" and "relief" when they have had to use the more abstract term "tax."
There are different kinds of taxes, there are uses for taxes, etc...
People will argue about the actual meaning of the word "tax," because it has so many different applications.
Once a more concrete word is combined with it, the entire concept changes. So, one person recommended that instead of using the now meaningless word "deficit," we discuss our children's baloon tax payments.
It's about making sure that we are all using words that have inarguable or the very least arguable common definitions.