Reply #1: Sun Moving to Underscore New Strategy -"Java Creator" for easy programming

[papau]

http://www.nytimes.com/2004/06/28/technology/28sun.html

Sun Moving to Underscore New Strategy
By JOHN MARKOFF

Published: June 28, 2004


AN FRANCISCO, June 25 - Sun Microsystems will open its JavaOne software conference here on Monday by announcing several partnerships intended to strengthen the company's position in the rapidly growing mobile Internet business. This year's event will also underscore Sun's shift to a lower-cost, industry standard chip strategy (Advanced Micro Device's 64-bit Opteron microprocessor) for corporate server markets.

Sun's Java language competes with Microsoft's Visual Studio as systems that programmers use to design software. At this year's event, which will be held through Thursday, Sun will introduce a new software system, called Java Creator, that is intended to simplify the task of writing software applications.<snip>

Sun's effort in the standard server world is expected to pick up steam later this year when it introduces the first A.M.D.-based products designed by Andreas Bechtolsheim, a co-founder of the company. Mr. Bechtolsheim returned to Sun earlier this year when the computer maker acquired his start-up company, Kealia Inc.<snip>

Sun is expected to announce on Monday that it is contributing a portion of its Java Desktop System, the company's version of the Linux operating system, to the open-source community. The software technology, called Project Looking Glass and Java 3d, makes it possible to develop images that have more depth than conventional images on computer displays.<snip>