Reply #8: One way the right wins in the media is by amplifying and downplaying

[Democat]

The right has a much louder voice in the U.S. media than the left.

They use that voice to amplify that which makes them look good and they use that voice to try to silence that which makes them look bad or which makes the other side look good. It is a very effective media strategy, and one that Democrats could learn from.

If the rolls were reversed and the left controlled talk radio and the right was just now launching their own network, Drudge and every other right wing voice would be promoting every small victory by the right over the left. They would use those victories, even small ones, to help promote their network and also to add credibility to the enterprise in its infancy.

When our side has small victories, rather than amplify it, many on the left would rather downplay them or attack them. This is not unlike the problem we have with so many on the left trying to undermine Kerry because he isn't perfect, while those on the right try to defend and strengthen Bush.

The left is often self defeating. There is also the issue of the occasional DU user who calls the party the "Democrat Party". :)

Either way, we should be fighting to win.