Reply #19: "Adobe Systems Incorporated Permissions and Trademark Guidelines"

[Amerigo Vespucci]

Adobe Systems Incorporated Permissions and Trademark Guidelines

http://www.adobe.com/misc/trade.html

Proper use of the Photoshop trademark

Trademarks help protect corporate and product identity, and the Photoshop trademark is one of Adobe's most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form or as a slang term. It should be used as an adjective to describe the product and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.

Correct: The image was enhanced using Adobe® Photoshop® software.
Incorrect: The image was photoshopped.

Trademarks are not nouns.

Correct: The image pokes fun at the Senator.
Incorrect: The photoshop pokes fun at the Senator.

Always capitalize and use trademarks in their correct form.

Correct: The image was enhanced with Adobe® Photoshop® Elements software.
Incorrect: The image was photoshopped.
Incorrect: The image was Photoshopped.
Incorrect: The image was Adobe® Photoshopped.