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Reply #12: There are two articles in two different Advertising industry
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ThomCat
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Mon Nov-19-07 02:26 PM
Response to Reply #8 |
12. There are two articles in two different Advertising industry |
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magazines about how the great re-branding campaign from Cingular back to AT&T is one of the biggest fuck-ups in advertising history. :rofl:
When SBC bought AT&T (the second worst buying the worst telecom company) I groaned. When I heard that they were putting so many AT&T people in charge and keeping the AT&T name I knew they were doomed. They were keeping the worst and purging what little was good.
Then AT&T bought Bell South and did it again!
And that gave them 100% ownership of Cingular, so of course the did it a third time!
How many times can a company fuck themselves up and stay in business? x(
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