Reply #7: I think that you are wrong...

[uberotto]

As I see it, and using broad generalizations to simplify the math, the country breaks down something like this:

25% of Americans are loyal Republicans, who will almost always support their party, right or wrong.

25% of Americans are loyal Democrats, who will amost always support their party, right or wrong.

50% of Americans, whether they label themselves Democrat, Republican or Independant are people who generally have little to no interest in politics, do not spend much time watching news and aren't all that interested in what is going on outside of their own lives. It would be difficult for any sitting president who isn't facing some huge national scandal ( something that resonates with the "average" american ) to get an approval rating below 40%. Bush lately has been scoring in the 45% to 55% range which is actually low for a sitting president.

So instead of writing these people off as mindless sheeple, maybe it would be more beneficial to all involved if you made more of an effort to understand these people. Figure out what are the subjects that they are interested in and how you can relate to them your ideas in these particular subjects. My guess is the subjects which typically resonate with this group are such things as Education, National Defense, law enforcement and taxes. That is why you see so many soundbytes targeting these areas. Remember, these people don't spend much time, if any time at all, watching the news so they won't know if a candidate actually followed through with their promise to make "Category X" better or not. I'm also guessing that subjects such as "looting the national treasury to give to his wealthy friends; and 2) bombing brown people" are examples of subjects that these people don't usually relate to because it doesn't directly affect them.

I've seen the term lemming used and think that it better represents the above mentioned group. The trick is figuring out how to get them to follow you instead of the other group.