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could also be considered racist. There are plenty of people of other ethnicities that wear throw backs and bling-bling. I personally don't see a problem with this expectation. The NBA is a product, it's not unreasonable to expect the players, the primary ambassadors of the game, to dress accordingly during league sponsored events.
I don't have a dress code at work, but there is an unspoken expectation that I represent the company well, which includes dressing professionally when meeting with clients and colleagues. If I wore shorts and a t-shirt to a business meeting I would get a lecture. If I continued to do so I would find myself held out of these meetings.
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