Daily Show Audience Smarter, Richer Than O'Reilly's Audience

[REP]

Old news, but worth rehashing:

From 9/29/04

"Comedy Central used its viewers' test scores Tuesday to strike back at Fox News Channel and O'Reilly's viewers.

It also trotted out stats from Nielsen Media Research to show that Stewart's viewers are not only smart, but more educated than O'Reilly's.

"Daily Show" viewers are 78 percent more likely than the average adult to have four or more years of college education, while O'Reilly's audience is only 24 percent more likely to have that much schooling.

Plus, the network noted, "Daily Show" viewers are 26 percent more likely to have a household income more than $100,000, while O'Reilly's audience is only 11 percent more likely to make that much money."

http://www.cnn.com/2004/SHOWBIZ/TV/09/28/comedy.politics/